| If you own a business or have something that you | | | | here happens to be Media Optimization in your |
| really want to get out there to the public's eye and | | | | planning phases and remembering that effective |
| attention you would be pretty wise to use the media | | | | Media Buying ( mediekøb ) is something that helps |
| to do so. The media in all forms is something that can | | | | you a great deal. You might be asking what in the |
| help you as well as it can hurt you in many ways. | | | | world media optimization is and where does it fit into |
| The one thing that every company that has anything | | | | this particular discussion. This is pretty much all about |
| to offer wants and needs to have is the ability to | | | | making the most of the various forms of media out |
| effectively and quickly get their message across to | | | | there as well as making sure that you message is |
| the public and to the consumers who are wanting, | | | | succinct and crystal clear to the consumer. You are |
| needing and/or asking for that particular product or | | | | not going to get anywhere with the public if your |
| service. | | | | message is neither clear nor focused. This is one of, |
| The one thing that you would be pretty wise to | | | | if not the fastest way known to mankind and the |
| remember when discussing Media Strategy is that | | | | business community to sink your ship before you |
| this term and concept takes many, many forms that | | | | even get too far! |
| are similar to each other yet not all the same. One of | | | | Having a clear and concise plan of action when it |
| the things that you want to start out with is planning | | | | comes to your media marketing is one rule of |
| what types of available media there are. The next | | | | business that you would be wisest NOT To BREAK!!! |
| thing is deciding how best to utilize the power of the | | | | When you are starting to plan your media and |
| media - be it in printed ads in magazines/books | | | | marketing campaigns out, you might be wisest to |
| newspapers - online or over the airwaves (TV and | | | | look to the successful companies that have been |
| Radio). | | | | there and have a following that is smart, savvy and |
| You might want to keep in mind that there are just | | | | brand loyal. This is a VERY GOOD example to follow |
| as many ways to make your point in a positive way | | | | because they all know what works and what doesn't! |
| and gain more customers/clients as there are | | | | When it comes to Branding, and no we are not |
| negative ways to throw a cotton-pickin' left-handed | | | | talking about branding livestock here (at least not at |
| monkey wrench in the works. This is where very | | | | this particular moment anyway), you need to make |
| wise Media Planning and Marketing come into play. | | | | sure that your particular brand is linked with your |
| You would do pretty well to remember that a bad or | | | | product in a way that will not easily be forgotten. |
| poorly planned and executed or confusing marketing | | | | One of the most well known examples of this would |
| campaign can really sink you and your business faster | | | | be the Geico gecko. For the most part that little |
| than you ever thought possible! When it comes to | | | | reptile has become the face of the Geico insurance |
| advertising to consumers and brand loyalty among | | | | company. You might also think back to when Geico |
| those same consumers, you have to go about | | | | ran the Caveman ads. Now; THOSE TWO strategies |
| advertising very carefully. | | | | worked for Geico in different ways, yet they |
| One of the things that will make the most impact | | | | worked nonetheless! |