New Marketing Approach for Industrial Flooring Products

A kit-based approach to selling epoxy floor coatingspurchased? The custom kit concept allows the
is now being used to target both industrial and homedecades of professional experience of the supplier to
users. These all-in-one kits have been developed withbe applied to the project so that every tool is
the recognition that people want to buy solutions notprecisely matched to getting each specific task
products. This outcome-based concept ensures thatcompleted efficiently and painlessly. Experts replace
all of the goals for the floor are met and that all ofthe untrained and inexperienced store clerks.
the required tools are available during the installation.By marketing "kits," floor coating suppliers are helping
To compensate for lack of training and for thefuel the trend of moving away from bare concrete
inevitable unexpected questions and problems, aand wood surfaces toward lower cost, lower
complimentary 24/7 help line is provided along withmaintenance, and healthier floor finishes. Biohazards,
the kit so applicators can be assured of staying onmildew, dust mites, spoors, and other contaminants
track.are a serious concern to industry and homeowners
The process of obtaining a custom-built kit startsalike. In this new millennium, warehouses, food
with filling out a web-based, free cost analysis form.processors, manufacturing facilities, even garages,
The floor's condition, the owner's preferences, andand basements are being sealed with hard surfaces
the desired outcome are factored in by anusing industry-proven materials and techniques
automated computer system. From that point, fieldadopted in the past decade.
technicians prepare a recommended kit of materialsChemically resistant, these seamless floors are made
and step-by-step instructions tailored to take theof epoxy and urethane, finishes that flow on and
project from beginning to end.then, by changing their chemistry, become resistant
This "kit" approach stands in contrast to theto dirt and stains. Flow-coated surfaces are
alternative of shopping at local retail stores forimpervious to water and are often used inside liquid
supplies which, if they can be found, often don'tstorage tanks, swimming pools, and feed troughs.
match the needs of the project. When a handle for aUnlike tile, these surfaces have no grout to clean and
roller frame is needed, should it be 4 ft., 5 ft., or 6 ft.are not glued down with latex- or petroleum-based
in length? Should it have a metal or wood thread?adhesives. Flow-coated surfaces are great adhesives
Should it have a 1-inch diameter or 1-¼ inchin themselves. With good preparation, flow-coated
diameter? If a 60-grit sanding screen for a 17-inchsurfaces are applied permanently, refinished easily,
rotary scrubber is required, where can it beand require little or no maintenance.